NEW YORK — The Broken Bike campaign has kicked off in Albany, as well as other regions upstate. It’s part of the National Multiple Sclerosis Society of Upstate New York’s effort to raise awareness and support for the deadly disease.
These broken orange bikes are being placed at 15 upstate locations to promote three bike events the society is hosting. The project will help raise funds for the Capital Region’s Hudson River Ramble.
It also helps fund Rochester’s Finger Lake Challenge and Buffalo’s Head for the Hills event.
Event organizers said everyone is welcome to participate.
“The course themselves are rolling hills, it’s not just for the experienced rider, there’s definitely opportunities for the novice rider who wants to enjoy a beautiful ride,” said campaign manager Alyssa Shoup.
The Capital Region’s Hudson River Ramble will take place on September 22nd in Schodack.
The MS Society hopes to raise more than $65,000 at the bike events. The organization said that in Albany County alone, there are more than 580 people living with MS.